MSc in Business Management specializing in Digital Marketing

Awarded by

iQualify UK


24 months


120 ECTS

Type of Study

Full - Time



Qualification Overview

S-Next master’s with a focus on Digital Marketing will teach you how to professionally transform your company‘s products and services by utilizing the vast number of digital channels available in today’s online-focused world.

Digital marketing is the quickest and most cost-effective way to reach your target market, raise your brand’s awareness and boost your company’s leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel’s comments and chats.

Learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting, establish inbound marketing approaches, how to increase the efficiency of your campaigns through clever automation and personalization, and more — all aimed at getting your brand out there.

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You Will Learn To:
  • Implement a strategic and structural marketing framework.
  • Specifically target your desired audience.
  • Understand the best marketing channels to utilize for your business.
  • Speed up your processes through automation.

Your Curriculum

This unique online master’s enables our students to gain a broad set of management skills based on innovative knowledge, tools, and practices.

Your Foundation Modules - General and Innovative
  • Philosophy of Science and Research Methods
  • Economics, Politics, and Society
  • Project Management
  • Strategic Corporate Management
  • Organizational Design
  • Market, Customer, and Marketing
  • Leadership and Communication
  • Statistics — Advanced
Your Specialization Modules - Digital Marketing
  • Artificial Intelligence
  • Market Research and Consumer Behavior
  • Digital Economics – Implications for Business & Society
  • Structural Framework of Marketing
  • Digital Marketing
  • Digital Marketing — Advanced
  • Digital Infrastructure & Principles of Software Development
  • Entrepreneurship

Your Career Prospects

Online Marketing

Project Manager

Product Manager

Developer, Software, or
Technology Specialist

Journalist or Content


Cost of Study

The total cost of study covers access to the INSIDER Online Learning Tool, teaching materials available via the e-learning platform, access to online libraries, and professional coaching during your studies.

Fee Breakdown
  • Tuition Fee: €4,500 (Payable to University)
  • Enrollment Fee: €499 (Payable to iQualifyUK)
  • Total Cost: €4,999
  • Minimum 3 years of bachelor’s degree with an overall C grade. 
  • IELTS: 6.5 OR Duolingo: 110

Get in touch with our admission counsellor for any queries