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HND in
Business Marketing

Explore the impact of strategic marketing through our specialized HND in Business program, with a focus on Marketing. Designed to provide you with vital marketing skills and knowledge, this thorough course offers a route to success in the ever-changing business landscape.

Session Intake

September & January

Duration

18 - 24 Months

Awarding By

Pearson (BTEC)

Mode of Study

On Campus

Qualification Overview

The HND is a Level 5 qualification, equivalent to the second year of a UK Bachelor’s Degree, and includes an embedded Level 4 qualification, the HNC. This pathway leads to the final year of a Bachelor’s Programme. HND in Marketing prepares you for marketing and communications related job roles or progression to further education by helping to develop the foundational knowledge of marketing, market research and advertising concepts.

HND in Marketing provides an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour. Topics covered include marketing research; promotional activities for attracting target audience; applying and evaluating analytical tools to create a marketing plan; marketing in the digital age and product /service innovation.

Credits earned through an HND are equivalent to the first two years of an undergraduate programme. Consequently, many universities in the UK and internationally may offer you a place in the third or final year of a degree course, thereby saving you from having to start your undergraduate studies from the beginning.

Key Highlights of Course

An Inside Look Into HND In Business Marketing

Course Description
HND in marketing provides an overview of the marketing function and covers topics that include marketing research; promotional activities for attracting target audience; applying and evaluating analytical tools to create a marketing plan; marketing in the digital age and product /service innovation.
Classes and Schedule

The classes will be conducted 4 days a week with 3 hour long sessions for each unit

Course Modules

Each individual unit carries 15 credits. You are required to secure 240 credits to complete your HND in Marketing.

YEAR 1:

Mandatory Core Units:

– Business and the Business Environment

– Marketing Essentials

– Human Resource Management

– Management and Operations

– Management Accounting

– Managing a Successful Business Project

Optional Units:

– Innovation and Commercialisation

– Financial Accounting

YEAR 2:

Core Mandatory Units

– Research Project

– Organisational Behaviour

Specialist Mandatory Units:

– Product and Service Development

– Integrated Marketing Communications

– Digital Marketing

Optional Units:

– Consumer Behaviour and Insight

– International Marketing

Assessment
Students are assessed through practical tasks, work projects, assignments and written work during their time on the course.
Duration of Programme
2 Years (4 Days A Week)
Entry Requirements

For entry in an HND programme, the student must have at least one of the following in academics

– A level pass or equivalent

– A BTEC level-3 qualification in Business

– Other related level-3 qualifications or recognised equivalent qualification

– An Access to a Higher Education Certificate awarded by an approved Further Education institution

– Related work experience (two years or more of relevant full-time work experience). As part of our entry requirements, applicants who may not have the necessary qualifications, may be considered through their relevant work experience (3 years minimum). As part of the application process, applicants will be required to provide a copy of their CV and a reference letter from employers.

– The students will also be required to prove their fluency in English language. Overseas students for whom English is not their mother-tongue will need to provide evidence that their English is good enough to keep up with the course. This can be any one of the following:

IELTS 5.5, with a minimum of 5.5 in both Reading and Writing

CEFR level B2

PTE 51

Or approved equivalent.

What is Included

All study materials and student handbooks are supplied.

Mode of Delivery

iQualify UK HND programme takes 2 years to complete and is delivered on-campus.

Workload

We recommend an average of 12-15 hours study time per week for this programme

How to Apply?

Copies of your relevant certificates and transcripts.
One suitable work reference.

This Course Helps To

Lead with Confidence

Take on the responsibility for management and leadership.

Enhance Your Expertise

Improve your knowledge in your course subject area.

Personalized Learning

Gain access to lessons catered to you.

Secure Your Future

Gain a guaranteed university placement.

Why is BTEC Higher National Diploma
the Right Choice for You?

HND to Degree
Top-Up

Students can top up their HND to a BSc/BA (Hons) final year at 150+ universities worldwide. They can explore options using Pearson BTEC’s Degree Course Finder.

Affordable and
Flexible

The HND at iQualifyUK is economically priced, ensuring affordability for all students. It offers flexible learning with on-campus and blended options.

Designed for Professional Success

Pearson BTEC HNDs equip students with industry-ready skills, blending academic knowledge with practical preparation for their careers.

Examples of Typical Jobs After HND in
Business Marketing

After completing an HND in Business Marketing, graduates can pursue various entry-level and mid-level positions in the rapidly growing field of technology. Some typical job roles include:

Marketing Coordinator

Advertising Account Executive

Product Marketing Assistant

Digital Marketing Specialist

Sales and Marketing Executive

Market Development Representative

Market Research Analyst

Public Relations Coordinator

Brand Assistant

Event Marketing Specialist

FAQs

What is the HND equivalent to?
The Higher National Diploma is equivalent to the first two (2) years of an undergraduate degree programme
Who is the accrediting body for the IFY HND?
The HND will be awarded by Pearson (BTEC)
What are the entry requirements for the HND?

For entry in an HND programme, the student must have at least one of the following in academics

A level pass or equivalent
A BTEC level-3 qualification in Business
Other related level-3 qualifications or recognised equivalent qualification
An Access to a Higher Education Certificate awarded by an approved Further Education institution
Related work experience (two years or more of relevant full-time work experience). As part of our entry requirements, applicants who may not have the necessary qualifications, may be considered through their relevant work experience (3 years minimum). As part of the application process, applicants will be required to provide a copy of their CV and a reference letter from employers.
The students will also be required to prove their fluency in English language. Overseas students for whom English is not their mother-tongue will need to provide evidence that their English is good enough to keep up with the course. This can be any one of the following:
IELTS 5.5, with a minimum of 5.5 in both Reading and Writing

CEFR level B2

PTE 51

Or approved equivalent.

Are there any scholarships available for the HND Qualification?
Yes, we offer Need and Merit Based scholarships on case to case basis. Funding options are also available. Contact our admissions team for more information on scholarships and fundings.

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