Business management section

Business management section

The following articles are available in the library:

Scenario planning

By basing their judgment on objective techniques and adding a little imagination by means of their own intuition, researchers are...

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What is PRINCE2?

PRINCE2 (Projects IN Controlled Environments) is a structured project management method based on experience drawn from thousands of projects and...

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Marketing myopia

If there is one article which every aspiring professional marketer should read it is ‘Marketing myopia’ by Theodore Levitt. It...

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Non-verbal communication

Non-verbal communication does not require the use of words. Although one may consider verbal communication as a more important way...

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